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94% of Fans Say They WILL Return to Live Events!

Posted in: by Niall Sanderson on 11 June 2020
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The last few months have been a bit doom and gloom, but we're all needing something to look forward to - and the future is BRIGHT for live music & events! 

Our friends at Ticketmaster have contacted over 176k customers to get their perceptions and thoughts about their return to theatre and live events.

It's clear that fans miss live events and want to return when it is safe to do so.

How soon and under what circumstances vary with the customers age and how many events they went to pre-lockdown.

We are working hard to plan for events to return to our venues, and look forward to seeing our audiences back in Carlisle for more world-class entertainment.   

 

Here are some of Ticketmaster's key findings:

Fans want to make up for lost time

61% of fans that will be attending more events than they usually do when lockdown lifts say they want to make up for lost time.

Fans expect to return to live events quickly

90% of fans expect to return to live events before the end of the year, with 54% within 2 months of COVID-19 restrictions lifting.

Live events are a top three priority

When eager fans get the all clear, expect to see them at live events (85%), travelling (86%) and dining out (86%) above all else.

4 out of 5 fans desire increased cleanliness and sanitation at venues

Increased cleaning of venues and providing hand sanitiser are precautions most wanted by fans, while only 29% of fans want masks to be worn.

SOURCE.

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